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Four things to know about agile marketing before you try it
Well, one new approach which some are taking is agile marketing. (For those unfamiliar with topic, you can read up on it here). And agile marketing certainly fits the bill of a new and different...
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Four qualities of an agile marketer
But before it became identified with a business process, ‘agile’ described certain qualities in marketer such as ability, flexibility, and responsiveness. So, we wondered if marketers could still be...
View ArticleThree reasons why agility works for content creators, not just for techies
In the newsrooms I grew up in, you’d have been escorted to the nearest exit for using buzzwords such as ‘test and learn’ or ‘minimum viable product’. The banter was a little more NSF (most) W than...
View ArticleHow Admiral built a full end-to-end car finance solution in four months
Most of us working in big brands will be familiar with new product launches taking years from feasibility studies to go-live; as companies grow so does the complexity across the number of teams...
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What is scrappy marketing and how can it make you more agile?
We strive for perfection in every campaign we run, stressing over every aspect from the channels we choose to use, to the time of day we send an email newsletter. We agonise over whether the white...
View ArticleWhen it comes to new tech, just how agile are you?
Simple, right? Unsurprisingly, in the SaaS age, it’s an approach we’re seeing from many of today’s tech innovators. They’re making tech that’s incredibly user friendly, intuitive and easy to get to...
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