Six ways to bring Agile Innovation into your company
This was the context by which I framed the recent Econsultancy Future Trends Innovation briefing I delivered in a mini roadshow over the past couple of weeks. The full presentation is free to view for...
View ArticleStart Me Up! A profile of easyBacklog
In one sentence, what is easyBacklog? easyBacklog is an Agile backlog management tool designed for agencies and agile teams working with “fixed cost Agile”. What problems does easyBacklog solve?...
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Agile management practices: start benefiting from tomorrow
Scrum or Daily stand-ups Stand-ups are quick daily huddles, ran for 15 minutes every morning to give a chance to every member of the team (or team leaders ) to discuss progress from yesterday, plans...
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Getting started with agile content marketing
Therefore the old marketing challenge remains, how do you stand out in an overcrowded marketplace; you demonstrate your expertise, you teach not preach. Over 90% of respondents to a recent survey...
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Agile marketing: the 70:20:10 rule
The current poster-child case study for agile marketing is Oreo. During the 34 minute blackout in the last Super Bowl the Oreo team managed to turn around a tweet, “You can still dunk in the dark”,...
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Why this is an extraordinary time to lead marketing
Digital and the big picture Let’s first stand back and explore how the emergence of digital channels, technologies and practices have changed the business world in general. After all sometimes it is...
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Agile creative: the future of email?
Streamlining the customer experience A lot of what this agile creative can achieve boils down to eliminating extraneous steps from the user journey when they open an email. Device recognition is a good...
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Gmail grid view: six implications for email marketers
The open is not the be-all and end-all? Being able to surface a big ol’ hero image on an unopened email means that even if your recipients aren’t opening email, they may still be engaging with your...
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Is your company ready for agile marketing?
As we struggle with the speed of change, the fragmentation of media, the demand for new skills, our attempts to create integrated marketing technology ecosystems and the 24/7 expectations of our...
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Agile creative to improve email marketing conversion rates
Weather In retail, product sets and promotions can be served that update to be relevant to weather at the time of open in the recipient locality. The locality can be based on known address or...
View ArticleWhat is agile marketing and why do you need it?
Is it too late to enter the fray? After all every tweet on my timeline carries the hashtag. In fact some of these tweets don’t even have anything to do with the story itself. I guess I’m too late,...
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GOV.UK fixes Reddit user’s bug in just a day
So here’s the post on the UK subreddit. And here’s a screenshot of the exchange (click to enlarge). It would be easy to look at this thread and write an article about agility, digital strategy and...
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The rise of the LAB. How to drive innovation through rapid R&D
The recent recession and shrinking consumer spend has inhibited innovation of late, but the growth in ubiquitous mobile tech and consumer expectation has meant brands have had to respond to consumer...
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Nine of our favourite social campaigns from September
Lidl A late entry from Lidl that manages to mock one of its rivals while also promoting its own low, low prices. On October 1st Sainsbury’s was left red-faced when someone noticed that its staff had...
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How Jetstar moved to agile product development: APAC Insights
Galovic has helped to manage a period of digital transformation at the Qantas-owned airline, which makes upwards of AUD$3bn in annual revenue. I asked him about what was involved with the move to...
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Agile development: what do marketers need to know?
These days, most production teams will recommend an Agile development approach. This article explores what this means for marketers, comparing Agile with traditional production methodologies. What’s...
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What is digital product management?
What is digital product management? A business without digital product managers: Defined by waterfall processes, the I.T. department is isolated somewhere behind a locked door. Speed and safety of I.T....
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What is transformational agility & what are its benefits?
Off the back of roundtable discussions at our Digital Cream events, we write up trends reports detailing current obsessions within a particular discipline. Last week we published People and Process:...
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The tech & CX challenge: Playing safe doesn’t cut it any more
Startup to global phenomenon This change in tide has come to the forefront due to the recent wave of tech-savvy startups that have turned into successful global businesses overnight. Think Uber,...
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The National Trust on its digital roadmap (and moving from Waterfall to Agile)
The digital and IT teams have been finessing their Agile Scrum development methodology and are moving along a five-year roadmap to completely transform the National Trust’s digital presence. In July...
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Four things to know about agile marketing before you try it
Well, one new approach which some are taking is agile marketing. (For those unfamiliar with topic, you can read up on it here). And agile marketing certainly fits the bill of a new and different...
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Four qualities of an agile marketer
But before it became identified with a business process, ‘agile’ described certain qualities in marketer such as ability, flexibility, and responsiveness. So, we wondered if marketers could still be...
View ArticleThree reasons why agility works for content creators, not just for techies
In the newsrooms I grew up in, you’d have been escorted to the nearest exit for using buzzwords such as ‘test and learn’ or ‘minimum viable product’. The banter was a little more NSF (most) W than...
View ArticleHow Admiral built a full end-to-end car finance solution in four months
Most of us working in big brands will be familiar with new product launches taking years from feasibility studies to go-live; as companies grow so does the complexity across the number of teams...
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What is scrappy marketing and how can it make you more agile?
We strive for perfection in every campaign we run, stressing over every aspect from the channels we choose to use, to the time of day we send an email newsletter. We agonise over whether the white...
View ArticleWhen it comes to new tech, just how agile are you?
Simple, right? Unsurprisingly, in the SaaS age, it’s an approach we’re seeing from many of today’s tech innovators. They’re making tech that’s incredibly user friendly, intuitive and easy to get to...
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